Work

Fabletics

Full Stack
React
Next.js
NestJS
ColdFusion

Fabletics is an innovative activewear brand founded in 2013 that aims to provide stylish and affordable fitness apparel. Known for its membership-based model, Fabletics offers personalized outfit recommendations and exclusive discounts to its members, fostering a loyal customer base. Collaborating with high-profile celebrities like Kate Hudson, the brand combines fashion-forward designs with high-performance fabrics to cater to the modern consumer's active lifestyle.

A bright pink sheet of paper used to wrap flowers curves in front of rich blue background

During my tenure at Fabletics, I played a pivotal role in leading full-stack development efforts using advanced technologies such as React, Next.js, NestJS, and ColdFusion. My primary focus was on delivering high-quality features and optimizing both the frontend and backend systems. By carefully analyzing and addressing user feedback, I successfully reduced bug reports by 30%, significantly improving the platform’s reliability and user satisfaction.

In addition to feature development, I took initiative in developing and maintaining an internal UI library and shared packages. These were utilized across multiple brands under the TechStyle Fashion Group umbrella, including Fabletics, Savage X Fenty, JustFab, FabKids, and ShoeDazzle. By standardizing the UI components and shared packages, I ensured a consistent and efficient development process across various teams, which ultimately accelerated the release cycles and enhanced the overall quality of the products.

Furthermore, I collaborated extensively with cross-functional teams to integrate new tools and technologies that would support the evolving needs of the business. My expertise in AWS and Google Cloud platforms enabled me to design scalable solutions that not only met current requirements but also anticipated future growth. This strategic planning and execution were crucial in maintaining the performance and scalability of Fabletics’ digital platforms, ensuring a seamless shopping experience for millions of users worldwide.

Website is available at fabletics.com